Bet the Company
an SVIN Original
The decision that could have ended the company, told by the person who made it.
Coming soon, early 2027
The premise
Each episode is built around one decision a founder made when the company could have died: a pivot, a layoff, a price change, turning down an acquirer, or putting the last of the runway on one customer. The founder tells it in order, with the numbers they are willing to share, and the host asks what they knew at the time and what they would change.
Format
20 to 25 minute filmed conversations. Every other week once live.
- The night before: the moment of the decision.
- The options: what else they could have done.
- The call: the decision and the first 90 days after it.
- The receipt: what it cost or earned.
- One question from the floor: another founder or investor asks the guest something.
Hosted by Keith Koo. Produced by Henry Finn.
Episodes in development
Planned topics. Titles may change.
- Starting many companies at once: the studio model
- The pivot that cost the first product
- Cutting the team to stay alive
- Raising prices on your first customers
- Saying no to an acquirer
- Building on a bigger company's platform
- Opening a second base in another country
Already on SVIN
Who we want to hear from
Targets. Nobody listed here has been asked or has agreed.
Repeat and studio founders, AI application founders, infrastructure and hardware founders, and any founder who made a call that could have ended the company and is ready to tell it on the record.
How we work
Editorial interviews are never paid. We only film people who agree, and guests can review their piece before it publishes. Sponsors buy labeled placement, never an interview, a guest seat or a say over content. A sponsor who also appears as a guest is disclosed on air.
Sponsor this series
Sponsor Bet the Company
Placements include title sponsor, presenting runs and single-segment sponsorship. All sponsored placements are labeled on air and on the page. See the options and pricing on our sponsor page.
Sponsorship buys labeled placement. It never buys an interview or editorial control.
Or book 15 minutes: https://cal.com/svin-henry/15min
Suggest a guest
Know someone with a story for Bet the Company? Tell us who and why. Appearing is free, we only film people who agree, and guests review their piece before it publishes.
Or book 15 minutes: https://cal.com/svin-henry/15min